Visa and GHL partner to offer consumers instalment options for in-store purchases in Malaysia
03/09/2023
Today, Visa announced its partnership with GHL Systems Berhad to enable Visa Instalments for in-store purchases, a first of its kind initiative in Asia Pacific. Visa’s instalment payment solution turns already approved issuer credit lines into buy-now-pay-later payment options at checkout for Visa cardholders. Visa cardholders1 can now conveniently pay for their purchases in equal monthly payments at more than 3,000 participating merchant outlets featuring fashion, jewellery and electronic local and global brands.
This is timely given that Buy Now Pay Later (BNPL) solutions are gaining popularity in the country. According to the latest edition of Visa’s Consumer Payment Attitudes Study, at least two thirds (87%) of Malaysian consumers use BNPL for their shopping purchases.
The COVID-19 pandemic has impacted the spending patterns of consumers, who are tracking their expenses more closely, saving money for the future, and setting aside bigger budgets for essential items2. Based on the study, consumers cited ease of use (54%), not needing physical credit cards to make payments (47%), and no processing fees (45%) as top drivers for using BNPL solutions1.
Amitoj Sawhney, Head of Products for Regional Southeast Asia said, “As we move forward towards a digital-focused future, it is important that we continue to create products and solutions that meet the needs of our consumers and merchants. We’re thrilled to partner with GHL again, this time for in-store merchants, after the first rollout of Visa Instalments for eCommerce purchases. The introduction of Visa Instalments for in-store purchases reinforces our commitment towards providing innovative, convenient and secure payment solutions for our valued cardholders.
Kevin Lee, GHL Malaysia’s CEO said, “Our expanded partnership with Visa underscores our commitment to empower both the merchant and consumer, further promoting financial inclusion. This partnership not only enhances the consumers’ accessibility to financial services but also help our merchants to increase conversion rates by providing flexible payment options.”
Existing GHL merchants who have enabled Visa Instalments for in-store purchases include Mentari Unggul Optic, Spex Optic Group, Boston Time Square Sdn Bhd, Glories Gadget, E Spec Boutique, and other small and medium-sized enterprise (SME) merchants.
For more information on Visa, please visit www.visa.com.my
1 Participating bank includes HSBC Bank
2 Visa 2022 Consumer Payment Attitudes Study
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit www.visa.com.my